A consistent social media presence. When someone clicks on the Facebook icon on your site (you do have one, right?), you want them to see an active presence, and you want them to see that the quality of your content is high and demonstrates your expertise (see #2 below). We don’t just post “Happy Friday” and a picture of a cat. We pride ourselves on finding quality content that is unique, interesting, and encourages engagement.

Building expertise. Because we research your industry and target audience very well from the beginning, and because we encourage your feedback on an ongoing basis, the content we post on your behalf helps to demonstrate your expertise in your field.

SEO. Google and other search engines are interested in your social media presence. Search engines want to return relevant, legitimate links when someone searches for a term, and having a consistent presence on social media is one indicator that your website (and your business) are legitimate.